Introducing Vivus: The Vancouver-Based, Plant-Based Pet Nutrition Brand
At Vivus, science is the foundation of the brand. Their recipes consist of ethically sourced superfoods that are loaded with plant-based protein, vitamins, probiotics, and essential nutrients to promote the long-term health and vitality of your furry friend at every stage of their life. With an all-natural ingredients, Vivus recipes are so healthy that even humans can safely eat them. Plus, all treats have a delicious taste that can't be beaten!
An Incredible Experience Creating Photos for "Vivus"
Working with Vivus to create photos was an unforgettable experience. The brand's packaging and branding designer provided me with a very detailed vision. To create the website photos, I focused on a minimalistic design that showcased the product's ingredients while still adhering to the company's values and story. Since the packaging was still being updated, I had to create images of the product that were reusable and had less packaging. It was also important to keep in mind that the company is plant-based, so the photos had to avoid any images that showed bones or treats to avoid any contradiction.
During the initial design phase, two options were presented in the mood board. Ultimately, one was chosen, which best represented the concept of the snack. The goal was to showcase the natural, organic and nutritional ingredients with a texture that resembled homemade cookies. Additionally, a scientific approach was utilized, utilizing a glass jar, similar to those found in labs, with a clear exterior to reveal the simplicity of the preparation and absence of hidden ingredients. The presence of a golden retriever in the photo added a playful element, while also displaying the dog's excitement and appreciation for the treats, providing him with the energy to stay active and happy.
Our final photos and videos are intended for distribution across a variety of platforms, including Vivus website, Amazon selling platform, and social media pages.
