Introducing Kazka: Your Online Destination for Health and Beauty
Inna Medvijchuk, the founder of Kazka store, believes that self-care is an essential part of our well-being. As a woman, mother, and wife herself, she understands the challenges that come with balancing different roles and responsibilities. This is why she created Kazka store, an Instagram platform that could help women discover different approaches to achieving balance in their lives. Her solution? An online brand that offers high-quality hair towels and other essential tools for hair and beauty routines. Join us on our mission to empower women to live their best lives.
The Importance of Branding
Inna, the founder and creator of an Instagram brand, recognized the significance of branding. She conducted thorough marketing research to understand her audience and how to best convey her message. Inna's brand is centered around health and beauty, and she is passionate about setting an example through her own lifestyle.
To create a cohesive online presence, our branding project focused on a few key areas:
We captured sensual and elegant headshots to showcase Inna's entrepreneurial and creative personality.
We also created product photos and lifestyle shots featuring the Kazka hair towel being used in various settings.
Finally, we captured Inna's personal lifestyle by incorporating her product in use.
These photos and videos can be easily reused across her online profiles.
Video Branding for Kazka Store: Showcasing the Brand's Story and Product Comfort
Kazka Store's video branding strategy comprised two key components – a brand presentation video featuring Inna's story and vision, and a second video that showcased the ease and comfort of the store's products in daily life.
The first video focused on the story behind Kazka Store and its founder, Inna. It highlighted her passion for balance in life and her desire to create a brand that not only speaks for positivity, self-confidence, importance of health and love to yourself. The video also showcased the brand's unique aesthetic and the attention to detail that goes into every product.
Both videos were designed to give customers a glimpse into the practical benefits of using Kazka Towel. It featured real people wearing and using the products in their everyday lives, highlighting the comfort and versatility of its design.
Together, these videos helped to create a cohesive brand identity for Kazka Store, showcasing both its values and its products in a compelling and memorable way. By telling the brand's story and demonstrating the benefits of its products, Kazka Store was able to connect with customers on a deeper level and build a loyal following.